For a real estate agent, the key to selling property at any time of the day is how you describe the property you’re selling. We’ve already discussed about increasing real estate leads, but in case you forgot how to or you missed our post, just click here.
Since everyone has access to the Internet, selling your property online is becoming a more popular alternative to directly talking to a potential client in an office. The challenge here is how to effectively describe the property you’re selling to a potential client. Putting a really good picture of the property is a good start, but keep in mind that people don’t necessarily fall for good pictures nowadays. Some would still prefer to talk or chat with real estate agents online or call you on your mobile phone number or office phone number. Others prefer some really good list descriptions on a real estate website, which is something that we’ve been doing for years now.
The key to getting a prospective client’s interest on a particular property is the combination of great looking pictures and effective list descriptions. Since technology has enabled human beings to capture pictures with enhanced camera techniques and the latest digital cameras, we’ll show you how to write efficient list descriptions that sells:
1. Highlight Only the Best Stuff: Knowing what the buyers want is a powerful skill. So if you notice something with the property you’re selling that will immediately spark an interest, highlight it. Unique amenities, such as hardwood floors, big garages, a gourmet kitchen, are powerful magnets and if you put them effectively on your ad, it will definitely grab attention.
2. Learn to Use the Right Words: As brokers and real estate agents, we are trained to mention specific keywords to attract the attention or curiosity of a potential client. The same rule should apply when putting an ad or a list online. Here are some of the best words to put in your property description:
• Luxurious
• Captivating
• Custom
• Granite
• Landscaped
• Pergola
• Remodel
Of course, there are also words that YOU SHOULD NEVER use when putting up an advertisement for a property. These words are “Must Sell”, “Move-In Condition”, “Ranch”, “Vacant”, and “Quiet”.
These words were divided and researched by Paul Anglin, a professor from the University of Guelph in Canada. He and his team of researchers have been studying various real estate listings for three years. His studies suggest that any listing ad’s wording will always affect the sales price of the property.
3. Your Words Should Paint a Picture: What this phrase means is that when you write or describe a property, always let the prospect client imagine what they would do while inside the property. For example, if you have a picture of the property’s porch or veranda, you can write down an image of your client relaxing in the porch after a hard day’s work. You can also use this technique even when talking with clients during a home or site visit.
This is a good example, from the Brio Tower
“A high-rise development that sits on a 5,760-sqm land, Brio Tower basks in the vitality of the city, rising on Guadalupe Viejo, Makati City. Design for individual who desires exclusivity, serenity and a balanced of home and work life, Brio Tower, the first ever Makati project of DMCI Homes, is an Asian Contemporary themed, high-rise residential condominium that provides residents the luxury of time & convenience as it is centrally located from the key places of interest.Find yourself watching-life action while sitting back, enfolded in Brio Tower’s Asian Contemporary architecture. A perfect setting for one seeking work-and-life balance.”
So there you have it. These are very simple tips to remember, by the way. If ever you need more tips and tricks with your real estate career, then feel free to bookmark our blog for our latest blog posts.
If you’re a real estate agent and you’re interested in working for us, then don’t hesitate to contact us!