After the curves and changes that we faced in 2016, many people are wondering what could possibly 2017 bring. No one can deny that 2016 brought the best and the worst in Philippines real estate. There are tons of ups but there are also some downs. Nevertheless, whatever changes the previous year has brought, it’s now the time to continue to strive for the better and change the way we do real estate for the very best of the industry.
Because of this, we collected some of the most important changes that people in the sector must do in order to have a prosperous year this 2017. Read along and learn a thing or two right before the year begins.
Adapt and be more flexible
We all know that the real estate game can change in a snap. Not only in the market terms but also in the use of technology. Last year, the release of 360 videos and virtual reality gears pave way for real estate people to bring a more immersive experience to online users when seeing the property that they want to buy. In 2017, people are about to use drones to let online users see properties in the aerial perspective. Being adaptable to change can help a broker and a developer to further up their game and to improve.
A rest on the rent
We all know that Filipino homebuyers are primarily renters. It’s hard to convert a renter into a homebuyer especially when their lifestyle truly match the renting way. Developers must find a way to turn renters into homebuyers and improve their sale. Improving the amenities or the lifestyle that the property offers can be one of the strategies that developers can do.
Amplify creativity
Marketing strategies are a great way to get leads and connects with more prospective clients. Creating a good marketing strategy online won’t hurt. It’s a great way to immerse each other into a friendly competition and to see how you can get the attention of future clients.
Prepare for everything
The year 2016 is a great example on how we really do not know what will happen next. The sudden depletion of peso and the new administration are just the surprising bumps that we met on the road last year. We can improve real estate industry by being prepared for everything. Plan on what may happen and prepare for the worst. It’s ok to be optimistic but being prepared is way better than getting nothing in the end.
Prepare for Generation Z
Millennials are in the headlines nowadays but it will only take a few years before Generation Z will take over. Generation Z has a different specifics and needs than millennials. It’s time to prepare for the coming generation if we want to have a steady rise in the future.
Let 2017 become the best year for the industry! Conquer this year and everything will definitely follow!
Image source: http://www.persquare.com.ph/for-sale/condominium-ncr-metro-manila-paranaque/condominium-units-for-sale-at-solamare-parksuites-in-paranaque_129980 – Anchor Land Holdings Inc.
