The client is the bones of your business. There will be no business in the first place without any client. These are the people that any businessman should remember to impress.
In a high stake industry like real estate, getting the approval and the trust of a client is not easy. Why should they settle for you if there are tons of other real estate agents out there?
The key in succeeding is to stand out. Below are some ways in which you can improve your first impression with your client.
Be visible online
Clients are getting more and more picky with the people that they deal with. Creating a brand that speaks credibility is a must. A good online visibility can make or break your career. Clients would want to work with agents who they can easily Google. Make sure that you have a presentable website that lists down all your credentials. Have a professional Facebook or Instagram account so that you can also be visible on social media.
Create a good database of connections
Track down the names of the people you worked with. Collect their phones numbers and their current job position. Real estate is a game of who’s who. Whoever has the largest database is often the most trusted by clients. They want to work with people who have great gravitas with people who they know.
Remember the small things
Remember small yet personal details about your clients. They love it when you bring up something that they’re interested in. Take note of their birthday, favorite food, name of the basketball team that they’re rooting on, and so on to make a personal yet endearing impact on them.
Give them full attention
Clients love it when agent are responsive to their calls and emails. They also want agents who do not take calls of other clients in front of them. Make them feel that you are giving your full attention to your meetings.
Dress professionally
Look and dress the part of a true business man. Put your best foot forward by wearing appropriate and business-like clothes during meetings. Clients won’t take you seriously if you drop by to your meetings wearing denim jeans and yesterday’s baseball shirt.
Be likable
Be sure to level up your likability factor. Clients would want to talk with agents that have a friendly and pleasing personality. A grumpy cat won’t make it out alive in this industry.
Stand above the crowd by making good impressions! Good luck!
