The “New Normal” and widespread adoption of work from home have more people looking for homes beyond the confines of big cities. P.A. Properties alongside its Japanese partner Hankyu Hanshin Properties have launched a residential project designed with evolving consumer preferences in mind.
Idesia Lipa is a new Batangas development focused on low-density, stress-free living in a peaceful location. The project aims to combine the convenience of the city with the benefits of suburban living.
“While there will always be buyers who will prefer living within the city because their jobs don’t allow for remote work, there will be other homebuyers that will be tempted away from the madding crowd, the hustle and bustle of city life—to a place that is quite far but still enjoys modern-world amenities and within commuting distance from whatever things or services they might require,” Romarico “Bing” Alvarez, chairman of P.A. Properties, explains. “This is what Idesia Lipa is all about: live in a rural setting but have the luxuries of city living right on your doorstep.”
According to Alvarez, the past year has made this lifestyle popular with urbanites. P.A. Properties already saw demand for projects like Idesia Dasmarinas in Cavite grow and its new Batangas development allows it to meet the changing needs of the public.
“Homebuyers now look for developments that respond to the new realities of home schooling and working, as well as a healthier, more self-sufficient lifestyle,” Alvarez notes. “Thankfully, the housing sector has been receptive and has been able to adapt to changing realities, a testament of the property sector’s resilience amid the crisis.”
Idesia Lipa will boast relevant designs that P.A. Properties believes will meet the preferences, requirements and financial capabilities of all homebuyers. Additionally, the new Batangas development will feature a wide range of amenities.
“Idesia Lipa boasts of premium amenities which consist of Serenity, Togetherness and Wellness zones. The Serenity Zone will feature Sakura Garden with Gazebos, Reading and Meditation Garden and Lagoon. The Wellness Zone will offer basketball court, tennis courts, children’s playground, jogging paths and pet park. Finally, the Togetherness Zone will have The Pavilion with a swimming pool, kiddie pool, indoor fitness area and amphitheater,” Jonathan Lu, president of P.A. Properties, detailed.
