Without clients your business wouldn’t exist. This is especially true in the real estate industry any client were competition is high and the stakes are higher. Impressing a client is not easy, but can be difference between finding success and losing your business.
Getting the approval and the trust of a client is not easy when it comes to real estate. Why should they pick you if there are tons of other real estate agents out there?
The key in succeeding is to stand out. Below are some ways in which you can make a positive impression on a potential client.
Be visible online
Clients are getting more and more picky with the people they deal with. Creating a brand that has credibility is a must. Good online visibility can make or break your career. Clients want to work with agents who they can easily find on Google. Make sure that you have a presentable website that features all your credentials. You’ll want to have a professional Facebook or Instagram account so you’re visible on social media as well.
Create a good database of connections
Track down the names of the people you worked with. Collect their phones numbers and their current job position. Real estate is a game of who’s who. Whoever has the largest database is often the most trusted by clients. They want to work with people who have great gravitas with people who they know.
Remember the small things
Remember small, personal details about your clients. They love it when you bring up something that they’re interested in such as their children. Take note of their birthday, favorite food, the basketball team they support and so on to make a personal yet endearing impact on them.
Give them your full attention
Clients demand that you be responsive to their calls and emails. They also want an agent who does not take calls of other clients in front of them. Make them feel that you are giving your full attention at your meetings.
Dress professionally
Look and dress the part of a true professional. Put your best foot forward by wearing appropriate, business clothing during meetings. Clients won’t take you seriously if you drop by your meetings wearing denim jeans and yesterday’s baseball shirt.
Be likable
Be sure to level up your likability factor. Clients want to talk with agents that have a friendly and pleasing personality. A grumpy cat won’t make it out alive in this industry.
