A good testimonial is a great marketing tool, so utilise this avenue to generate more leads.
The crux of the real estate industry is leads. Your marketing campaign has a sole aim to generate leads. Leads are needed to close the deal and what gives you commission. Word of mouth is one way to increase your leads, however as we live in a digital age, much sourcing and reviewing of services is online. There is a good reason that Google and Uber let you rate services at the click of a button.
You want to accrue as many testimonials are possible. But to do this, make it easy as possible for your customers to sing your praises.
1. Utilise social media.
Facebook, Google and LinkedIn are all useful social media platforms. Take time to understand how each one works and which is best suited to your needs. Opening an account and leaving it idle will not bring your any benefits, so make sure that you have the resource to manage them. For example, LinkedIn does not have an option for endorsements to be left on company profiles meaning the account would be a personal profile endorsing your professional skills as an agent (do add a link to your company’s website though).
2. Provide links.
Make it easy for your customers to leave their review. Add links to your social media accounts on your email signature. Add them as friends or connections. You need to market these social media channels to be a success.
3. Request reviews.
Ask your customers to spare a few minutes of their time to leave a review. Most will be glad to help especially if you have done a good job. Don’t expect everyone to oblige so take a concerted effort to ask as many as people as possible especially as you now have the means for people to leave a review. Why not add a line in your email, such as, “I’m so glad we’ve found you the perfect new home. I’ll send a follow up email today and if you don’t mind, will you please leave feedback from your experience with me?”
4. Be attentive.
It is important to engage with reviewers. Have a quick browse through popular holiday review site tripadvisor and you will see that some hoteliers respond to both good and bad reviews. This shows how attentive they are and also gives a chance to acknowledge any good experiences and how they intend to rectify any pitfalls.
5. Use your testimonials.
Once all the hard work has been done in collecting the reviews, make sure that you use them. Add them to blog content, marketing campaigns and newsletters. Remember to keep updating them as testimonials can date it no one wants to read the same one again and again, they may think there is nothing new to report on.
