We already mentioned before how technology revolutionized the way we do real estate marketing. One of the ways that it changed the industry is through shortening the gap between potential buyers and real estate sellers. People can now see properties in the comforts of their home. Meanwhile, sellers can now sell homes in just one click.
One of the ways in which real estate agents are selling their properties is through the use of blogging and social media. These two platforms are great when it comes to showcasing what the properties are all about, and of course to reach the top of the search engine game. But how can a business oriented real estate agent become a wordsmith for his or her properties? Below are some hot tips that can level up your online marketing skills through writing about it.
Blogging
- Make it feel like it’s not an ad
Advertisements surround mankind. People nowadays do their best to avoid any sort of ad. What they want is something that’s educational. Blogging directly about your properties is too much advertising. Write something informational once in a while to pull the interest of your readers.
- Listicles
Listicles are easy to read, making them a hit to the audience that has a short attention span. Write interesting lists about top five properties located in a certain area and so on. This will not only pique the interest of your readers but also a great time to promote your properties.
- Proofread
What’s worse than an uninteresting topic? A bad grammar, of course. A reader can easily close your blog’s tab when they spot something wrong in your vocab. Double read your posts to make sure that your posts are clean from any errors. Hire an editor if you feel self conscious about your grammar.
Social Media
- Great photos
Social media users are mostly visual learners. Which means that the post’s message is more effective when it has a good graphic. Ask a graphic designer to create header templates for your Facebook posts.Do not forget to post high quality photos of your properties to get attention.
- Time appropriate
Facebook posts that are related to holidays have more reach than regular posts. So be sure to greet your audience whether there is a holiday and whatnot.
- Short copies
The shorter copy the better. Remember that if the copy is too long the audience will just scroll past it into the oblivion of their feed.
- Share videos
Videos get more engagement than regular posts. Since Facebook and other social media platforms are improving their video features, many marketing experts are taking advantage of this. Make sure to share a video once in a while or to create your own.
Dominate the world of blogging and social media by following the hot tips above!
