We use the internet for various things. We use it to entertain us, to connect us to our friends and family. We use it to play Pokemon, to learn how to cook, or to watch DIY videos that can help us improve our home. But nowadays, as technology evolves, as things get more techy by the second, we now also use the internet for selling and buying houses.
Aside from social media and the use of emails, property portals are also getting bigger and bigger. Think of online shopping, but this time, you’re focusing on making your property known or to find your next dream home.
Real estate portals are both beneficial to the agents and also to the buyers. Below are the factors that tell us what makes property portals great for both sectors:
FOR REAL ESTATE AGENTS:
One of the main problems that real estate agents come by whenever they sell properties is to look for the audience. How can they keep in touch with those who are interested in buying the property? How will they advertise? It’s an age old dilemma that portals managed to give solution with. That’s why it’s in utmost importance that agents get into property portals.
1. Exposure on search engines: According to research, 90% of home buyers turn to the internet when they search for properties. Most of them turn to Google first. They search for keywords like “Condominium in Pasig.” Properties that are in property portals have a better chance in ranking higher in Google SERP making it for agents to get more exposure in the internet.
2. Creates connection with other agents: Real estate agents now have a chance to widen their network since real estate portals, such as Persquare, allow you to contact other agents.
3. Opportunity to connect with specific audience: Some property portals target specific audiences that agents need. No need to waste time advertising in locations that are not in your aim. If you are aiming for people who live in Tagaytay, then it’s going to be easier to easily advertise to them.
4. Cheaper than traditional marketing: Traditional marketing such as print ads, television, and radio cost a lot of money. Digital marketing such as real estate properties are less expensive with more result guaranteed.
FOR BUYERS
Buying your dream home can be stressful. The first step, the search, can be a horrendous experience when you have no idea where to start. A good starting point in search good properties are real estate portals. Here’s why:
1. Easier to search: In just one click, you can find your dream right in the comforts of your home. Portals also allows you to search based on your preferences. Here in Persquare, you can choose property based on the location, number of rooms, or your price range.
2. More photos: Portals also offer high definition photos of the property. You no longer have to leave your couch just to imagine or to see how the property would look like. You can compare and contrast properties that you’re looking at in ease. This is very convenient especially to the OFWs who are living abroad and who want to choose properties in the Philippines.
3. Get in touch with agents and developers: You can easily connect with your chosen agent or developer. Here at Persquare, we have thousands of agents and developers here that are ready to help you.
4. Information is always available: Buyers can easily contact agents and developers through the information feature. Here at Persquare, our team is always on our toes to give you information about the property that you’re looking at. Just contact us here or send a message on our Facebook.
So what are you waiting for? Take a look at our portal today to see exclusive features that can help you make it into the real estate world.
Image source: http://www.persquare.com.ph/for-sale/house-lot-angeles-pampanga-central-luzon-region-3/house-lot-for-sale-at-angeles-pampanga_110359 – Lorna Sarmiento Realty
